Written by These days ecommerce websites are having to battle with some giant stores too. Amazon is like the WalMart of the Internet and the ones site you really have to battle pretty hard. It can be tough but you have to find a specific niche for your products and you have to do a few things as well.
First, you need to get those social buttons on your site. There are two that are used the most, Facebook and Google+. You need these because they can make word of mouth go pretty crazy with the right people.
But the problem here is everybody has these so you are not really separating yourself out from the pack. What you need to do is use more video to get customers and visitors engaged in the site. This also helps to educate them as well.
A site that does this very well is TrueMores.com. They specialize in silk bedding which can actually be pretty complex and confusing. To help their customers learn about the different types of silk, they make these great videos.
The videos cover all of the big areas of their site and product like 19mm silk sheets to special packs of their silk pillowcases. It’s really great to see how this separates them because no body else is doing it.
So if you want to make your site more productive and popular, make sure you keep doing things the big guys can’t. Remember, you are faster and can implement quicker most of the time. Use your size to your advantage.
